Latest Samba TV
Samba TV Nominates Next-Day Ad Targeting For Political Ads
Yahoo and TelevisaUnivision vote for new technology
Samba TV Measuring Effect of Facebook, Instagram Campaigns on TV Viewing
Company studied dozens of campaigns after integration with Meta
How Linear TV Lost Its 'Bump' in the Second Half of 2023 ... and Other Delights From Samba TV's 'State of Viewership' Report
The strike really did a number on broadcast and cable TV
Equativ Integrates Samba TV Data Into Ad-Buying Platform
Advertisers can use Samba’s identity graph
Candidates Should Pursue Younger Voters Across Screens, Samba TV Study Finds
54% of millennials get their news from a streaming platform
Millennials Most Likely To Embrace Ad-Supported Streaming: Samba TV
68% of that generation already have a service that shows commercials
Samba TV Integrates Purchase Metrics From Affinity Solutions
Combination links TV viewing to shopping behavior
Weekly vs. Bulk Releasing? Well, Tradition-Bound HBO's 'House of the Dragon' Beat Binge-Minded Netflix's 'Wednesday'
Samba TV research shows that while 'Wednesday' drew more U.S. viewership after 50 days, 'House of the Dragon' attracted more viewing overall
