Latest Samba TV

House of the Dragon on HBO

Weekly vs. Bulk Releasing? Well, Tradition-Bound HBO's 'House of the Dragon' Beat Binge-Minded Netflix's 'Wednesday'

By Daniel Frankel published

Samba TV research shows that while 'Wednesday' drew more U.S. viewership after 50 days, 'House of the Dragon' attracted more viewing overall

NextTV
watching tv

Samba TV Tells Advertisers How To Reach Gen Z, The Streaming Generation

By Jon Lafayette published

65% of 18-to-26 year-olds don’t have access to cable

Broadcasting & Cable
Chiefs QB Patrick Mahomes with trophy after Super Bowl LVII

Super Bowl Viewing Up Slightly to 36.7 Million Households: Samba TV

By Jon Lafayette published

Half time viewing slips to 28.5 million households

Broadcasting & Cable
Samba TV State of Viewership

Linear TV Hours Watched Dropped 2% in 2nd Half of 2022: Samba TV

By Jon Lafayette published

Less than 50% of households watch linear TV every day

Broadcasting & Cable
Las Vegas Aces vs. Connecticut Sun in 2022 WNBA Finals

Women’s Sports Looking Strong for Advertisers, Samba TV Says

By Jon Lafayette published

39% of Gen Z sports fans are watching more women's sports

Broadcasting & Cable
Samba TV CMO Meredith Brace

Next TV Innovation Awards 2022: Meredith Brace

By Daniel Frankel last updated

The Samba TV CMO is helping her company light up a dark corner of the streaming video business: audience metrics

NextTV
Samba TV

Linear TV Viewing Hits Low Point in Q2: Samba TV

By Jon Lafayette last updated

95% of ad impressions seen by 50% of TV households

Broadcasting & Cable
Samba TV

Samba TV Enters Spanish Market in Deal with Smartclip

By Jon Lafayette published

Analytics company continues international expansion

Broadcasting & Cable
Disney Plus' 'Obi-Wan Kenobi'

Disney Plus' 'Obi-Wan Kenobi' Signs Off Season 1 With an Impressive 1.8 Million U.S. Viewers

By Daniel Frankel published

Samba TV's Live+4D measurement is slightly below the record 2.2 million streams garnered by 'The Mandalorian' Season 2 finale, but it beat 'Book of Boba Fett's S1 sign-off by 20%

NextTV
Lucid Oscar Ad EDO

EDO Gives Oscar For Best Performance by a Commercial to Automaker Lucid

By Jon Lafayette published

Disney’s 'Lightyear' drew the most searches among movie and show trailers

Broadcasting & Cable
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