Samba TV
Latest Samba TV

Samba TV Finds Streaming Trends That Could Point to Oscar Winner
By Jon Lafayette published
Viewing of CODA showed the biggest increase after Best Picture nominations were announced

Disney Working With Samba TV, Comscore, Nielsen on Measurement
By Jon Lafayette last updated
Trials underway with Omnicom and Publicis

Samba TV Launches ICPM To Guarantee Incremental Reach
By Jon Lafayette published
Advertisers using new currency can monitor campaigns across TV, CTV, digital video

HBO Max’s ‘Matrix Resurrections’ Watched in 2.8 Homes: Samba TV
By Jon Lafayette last updated
‘Being the Ricardos’ drew 1.1 million households on Amazon Prime Video

Samba TV Files With SEC For Initial Public Offering
By Jon Lafayette published
Analytics company looks for NYSE listing

HBO Max’s ‘The Many Saints of Newark’ Was Watched By 1 Million Households … Which Is 18% of What ‘The Sopranos’ Averaged 20 Years Ago
By Daniel Frankel last updated
With David Chase‘s prequel film opening to just over $4.5 million domestically, it wasn't like the audience chose to see the movie in theaters

Samba TV, Lucid Team Up on Linear TV Measurement for Brands
By Jon Lafayette published
Companies use SambaID to assess brand lift

Samba TV Launches Identity System To Measure Cross-Channel Ad Impact
By Jon Lafayette last updated
SambaID designed for post-cookie future
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