Latest Samba TV
Disney Plus' $60 Million 'Black Widow' Haul Evenly Split Between Domestic and Int'l Audiences
By Daniel Frankel published
Samba TV data says 1.1 million U.S. Disney Plus households paid the $30 ticket to watch the Marvel film
‘Mortal Kombat’ Packs Big Punch Streaming on HBO Max
By Jon Lafayette last updated
Samba TV sees 3.8 million households tuning in, topping ‘Godzilla vs. Kong’
Samba TV Grows Addressable Footprint in Deal with 605
By Jon Lafayette published
Data from 28 million devices will enable more precise targeting
‘Wonder Woman 1984’ Watched By 3.03 Million HBO Max Households in First Week
By Daniel Frankel last updated
Samba TV figures translate to around $72 million in domestic box office revenue, based on average U.S. ticket price and household size
Samba TV Gets Additional Viewer Data TiVo Households
By Jon Lafayette published
Television data company Samba TV said it has made another deal that will broaden the dataset Samba TV uses to measure the impact of live and time-shifted linear TV usage.
Brands Signing Up for Samba TV’s Dashboard
By Jon Lafayette published
Data company Samba TV said that its new Analytics Dashboard is being used by some of its Fortune 500 clients in categories including entertainment, consumer packaged goods and e-commerce.
Red States Watched More Fox News: Samba TV
By Jon Lafayette published
Swing states also over-indexed for Fox News
Disney Plus’ Season Two Debut of 'The Mandalorian’ Watched by 1.04 Million Households
By Daniel Frankel published
Samba TV records a 73% uptick over streaming service’s season one premiere a year ago
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