Samsung Ads Joint Industry Committee Adds Set-Maker Samsung to Measurement Lineup As pay TV subs shrink, digital data becomes more important in determining audience size and composition Samsung Ads Expands AI Tools To Target Streaming Viewers (NewFronts) Ad breaks become opportunities for branded video game Gamers Also Watch A Lot Of Streaming TV, Samsung Reports 65% regularly switch between playing and CTV within one hour Latest Samsung Ads Samsung Ads’ Total Media Solution Manages Cross-Platform Campaigns By Jon Lafayette last updated 26 April 22 Provides holistic measurement of linear and streaming Broadcasting & Cable Samsung Ads Index Gives Streamers Insights About Consumer Behavior By Jon Lafayette published 15 March 22 Lots of new signups, lots of churn expected Broadcasting & Cable Cathy Oh By Kent Gibbons published 8 June 21 VP, global marketing & analytics, Samsung Ads Broadcasting & Cable ‘MCN’ Announces 2021 Wonder Women of Los Angeles By Kent Gibbons published 7 May 21 15 executives will be celebrated at virtual event on Monday, June 7 MCN Events 1 2 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Samsung Ads’ Total Media Solution Manages Cross-Platform Campaigns By Jon Lafayette last updated 26 April 22 Provides holistic measurement of linear and streaming
Samsung Ads Index Gives Streamers Insights About Consumer Behavior By Jon Lafayette published 15 March 22 Lots of new signups, lots of churn expected
‘MCN’ Announces 2021 Wonder Women of Los Angeles By Kent Gibbons published 7 May 21 15 executives will be celebrated at virtual event on Monday, June 7
