Spectrum Reach
Latest Spectrum Reach

Charter's Spectrum Reach Says Its Partnership With AI Tech Startup Waymark Generated $27 Million in Local Ad Revenue in 1 Year
By Jack Reid published
Detroit-based AI company offers tools for mom and pops to produce inexpensive local TV spots on their own in minutes

Dan Callahan Joins Charter’s Spectrum Reach as Group VP
By Jon Lafayette published
Exec had been with Fox since 2007

Charter Becomes Largest MSO To Adopt ShowSeeker’s Pilot for Ad-Order Management
By Jon Lafayette published
System surfaces content for monetization and creates single order for converged sales

Spectrum Reach Taps Beachfront for Programmatic Ad Serving
By Jon Lafayette published
Set-top box TV, connected TV and online video inventory available

Spectrum Reach Plans To Support 700 Multicultural Businesses With ‘Pay It Forward’ Program
By Jon Lafayette published
Company provides free ads, creative services and other resources

Jason Brown Named Chief Revenue Officer at Charter’s Spectrum Reach
By Jon Lafayette published
Exec had been senior VP at DirecTV Advertising

Distributors Vow To Make Viewing Data Available for Addressable-Ad Planning
By Jon Lafayette last updated
Dish Media exec at conference says On Addressable members aim for convergence with connected TV

Charter Unit To Name Award After James Hendricks
By Kent Gibbons last updated
Annual award to Spectrum Reach employee announced at NAMIC Conference, where exec was honored posthumously
NEXT TV NEWSLETTER
The smarter way to stay on top of the streaming and OTT industry. Sign up below.