Latest SpotX
SpotX Integrates TVSquared To Measure Brand Lift, Sales
TVSquared said its analytics have been on boarded by SpotX, enabling connected TV advertisers to measure brand lift, reach, sale and audience measurement.
Senators Probe Digital Ad Exchanges on Bidding Info Handling
Said most in public don't know some bidders build dossiers and sell them
Crackle Plus Goes With SpotX for Programmatic Ad Business
SpotX said it made a deal to become the primary supply-side platform for Crackle Plus ad inventory across its existing and new distribution channels.
SpotX Named SSP for Redbox Ad-Supported Streaming Content
Redbox expanding into streaming business
Magnite Agrees to Acquire SpotX for $1.17 Billion
Magnite said it agreed to acquire SpotX from RTL Group for $1.17 billion in cash and stock.
SpotX Identifies 2021 Trends for TV’s Post-Cable Era
Addressable linear is ready for scale as TV enters a post cable era, according to SpotX, which put out its 2021 Global Video Advertising Trend report.
GroupM Working With SpotX on Programmatic Programs
Media agency GroupM and SpotX said they will be working more closely on programmatic ad buying.
Fact or Fiction: Busting Five Myths of CTV Advertising
Many advertisers believe CTV advertising isn't measurable and typically avoid it.
