Latest SpotX

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Fact or Fiction: Busting Five Myths of CTV Advertising

By Nick Frizzell and Matt McLaughlin last updated

Many advertisers believe CTV advertising isn't measurable and typically avoid it.

Broadcasting & Cable
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SpotX Report Declares That ‘CTV Is for Everyone’

By Jon Lafayette published

Streaming has grown into a mainstream activity, and in a new report, SpotX declares that Connected TV, or CTV is for everyone.

Broadcasting & Cable
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SpotX Integrates Acxiom Data for Audience Buying

By Jon Lafayette published

SpotX said it has made a deal to integrate Acxiom data into its audience-based buying capabilities.

Broadcasting & Cable
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SpotX Expands Measurement With 11 Top Data Providers

By Jon Lafayette published

Provides advertisers with brand lift, incremental reach metrics

Broadcasting & Cable
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SpotX Providing Programmatic For Pluto TV in Latin America

By Jon Lafayette published

Gives broad range of advertisers access to OTT viewers

Broadcasting & Cable
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Philo Touts FreeWheel, Xandr, SpotX Among Advanced Ad Partners

By Daniel Frankel published

Multichannel News
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Advertisers Following Viewers as They Move to Over-the-Top

By Jon Lafayette published

Multichannel News
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SpotX Filtering Fake News for Sponsors Seeking Safe Content

By Jon Lafayette published

Multichannel News
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Advanced Ad 2016: Marketers Want Reliable Measurement

By Kent Gibbons published

Multichannel News
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