SpotX
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Fact or Fiction: Busting Five Myths of CTV Advertising
By Nick Frizzell and Matt McLaughlin last updated
Many advertisers believe CTV advertising isn't measurable and typically avoid it.
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SpotX Report Declares That ‘CTV Is for Everyone’
By Jon Lafayette published
Streaming has grown into a mainstream activity, and in a new report, SpotX declares that Connected TV, or CTV is for everyone.
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SpotX Integrates Acxiom Data for Audience Buying
By Jon Lafayette published
SpotX said it has made a deal to integrate Acxiom data into its audience-based buying capabilities.
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SpotX Expands Measurement With 11 Top Data Providers
By Jon Lafayette published
Provides advertisers with brand lift, incremental reach metrics
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SpotX Providing Programmatic For Pluto TV in Latin America
By Jon Lafayette published
Gives broad range of advertisers access to OTT viewers
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Philo Touts FreeWheel, Xandr, SpotX Among Advanced Ad Partners
By Daniel Frankel published
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Advertisers Following Viewers as They Move to Over-the-Top
By Jon Lafayette published
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