Latest Super Bowl

Jon Lafayette and John Nitti during Advanced Advertising Summit on April 27.

Advanced Ads: As Viewership Fragments, Engagement Is the Key

By Mike Farrell last updated

Verizon chief media officer John Nitti says advertisers, programmers look to 5G to capture attention

Multichannel News
Tampa Bay Buccaneers vs. New York Giants in 2020

Operators Brace for Spike in NFL Costs

By Mike Farrell published

Analysts expect big license-fee hikes to pay for 10-year, $95 billion pacts

Broadcasting & Cable
Rob Gronkowski and Tom Brady of the Tampa Bay Buccaneers celebrate after defeating the Kansas City Chiefs in Super Bowl LV at Raymond James Stadium on Feb. 7, 2021 in Tampa, Florida.

Super Bowl Ad Revenue Fell 6.4% to $400.7 Million

By Jon Lafayette published

The Super Bowl generated $400.7 million in ad revenue for ViacomCBS, down 6.4% from the previous year, according to new figures from Standard Media Index.

Broadcasting & Cable
Android TV

Android TV Still a Non-factor in Connected TV, Report Shows

By Daniel Frankel last updated

Despite the hype in pubs like this one, a breakdown of OTT platform usage during the Super Bowl shows scant uptake of Google-enabled living room gadgets

NextTV
Rob Gronkowski and Tom Brady of the NFL Tampa Bay Buccaneers celebrate after defeating the Kansas City Chiefs in Super Bowl LV at Raymond James Stadium on Feb. 7, 2021 in Tampa, Florida.

Super Bowl Headed to ABC in New NFL Deal, Reports Say

By Jon Lafayette last updated

The Super Bowl might be returning to ABC as part of a new deal between the National Football League and The Walt Disney Co., according to a published report that the league disputed.

Broadcasting & Cable
Paramount Plus Super Bowl

Paramount Plus Gets Big Chunk of Super Bowl Promo Time

By Jon Lafayette last updated

The Super Bowl gave Paramount Plus a promotional platform the size of a mountain.

Broadcasting & Cable
Rob Gronkowski and Tom Brady of the Tampa Bay Buccaneers celebrate after defeating the Kansas City Chiefs in Super Bowl LV at Raymond James Stadium on Feb. 7, 2021 in Tampa, Florida.

Super Bowl LV Viewing Trends

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV published

Big Game insights from Vizio’s Inscape and Tubular Labs

Programming
Super Bowl LV logo CBS Sports

Super Bowl Viewership Drops to 96.4 Million

By Jon Lafayette published

Viewership of CBS Sports coverage of Super Bowl LV dropped to 96.4 million from 102 million last year, despite a big rise in streaming viewers.

Broadcasting & Cable
Tom Brady #12 of the Tampa Bay Buccaneers hoists the Vince Lombardi Trophy after winning Super Bowl LV at Raymond James Stadium on February 07, 2021 in Tampa, Florida. The Buccaneers defeated the Chiefs 31-9.

TV By the Numbers: Super Bowl Dominates the Week of Feb. 1-7

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV published

With insights from Vizio’s Inscape and iSpot

Broadcasting & Cable
A Dish technician standing outside a company van.

Dish, WINK-TV, Fort Myers, Fla., in Pre-Super Bowl Blackout

By Jon Lafayette last updated

Dish Network subscribers in Fort Myers, Fla., found themselves blacked out by local CBS affiliate WINK-TV, the day before the Super Bowl because of a retransmission consent dispute.

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