Latest The Trade Desk

DRAX The Walt Disney Co

Disney Lets Buyers Access Streaming Ad Inventory Via Google, The Trade Desk

By Jon Lafayette published

DRAX direct unlocks incremental demand for Hulu, Disney Plus

Broadcasting & Cable
couple watching addressable advertising

Lotame Adopts Unified ID 2.0 To Bolster CTV Business

By Jon Lafayette published

Company adopts ‘best of both worlds’ strategy for identifying consumers without cookies

Broadcasting & Cable
'The Walking Dead: Darryl Dixon'

AMC Goes Programmatic With Linear Cable Networks

By Jon Lafayette published

Ad-tech partners include FreeWheel, The Trade Desk and Canoe Ventures

Broadcasting & Cable
The Trade Desk CTV Study

Trade Desk Earnings Drop as Compensation Expenses Rise

By Jon Lafayette last updated

Revenue jumps 31%

Broadcasting & Cable
Innovid mrc

The Trade Desk Adds Innovid Measurement in U.K., Germany

By Jon Lafayette published

Advertisers get incremental reach measurement for CTV campaigns

Broadcasting & Cable
The Trade Desk CTV Study

Disney, The Trade Desk Deal Aims To Accelerate Programmatic Sales

By Jon Lafayette last updated

Data collaboration boosts addressable advertising

Broadcasting & Cable
The Trade Desk CTV Study

The Trade Desk To Use iSpot as Default Measurement Option

By Jon Lafayette last updated

Data used to determine incremental reach

Broadcasting & Cable
Clinch logo black with white lettering

Clinch Launches Flight Control To Run Campaigns Across Platforms

By Jon Lafayette published

Platform integrated by The Trade Desk, DV360, LG Ads Solutions, Facebook, Outfront, LiveRamp

Broadcasting & Cable
Killing Eve on BBC America

AMC Networks Goes Programmatic With Linear Addressable Campaigns

By Jon Lafayette last updated

AMC Networks said it is selling addressable advertising inventory on linear television using programmatic technology via The Trade Desk and Magnite.

Broadcasting & Cable
Blockgraph TransUnion

Blockgraph, Trade Desk Team Up on First-Party Data for Convergence

By Jon Lafayette published

Blockgraph said it will work with The Trade Desk to facilitate first-party audience targeting using the Unified ID 2.0 systems across the convergent TV landscape.

Broadcasting & Cable
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