TV advertising Latest about TV advertising Surviving Video Viewing’s Big Shift By Mark Lieberman, CEO, Viamedia published 6 April 20 Viewpoint Zenith Sees Flat TV Ad Spending for Next Three Years By Jon Lafayette published 22 June 15 Marketing TV Ad Spending Falls in May By Jon Lafayette published 17 June 15 Marketing Programmatic TV and the Law of Supply and Demand By Randy Cooke, VP of programmatic TV, Spot XChange published 30 June 15 Technology 1 2 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Honors the Class of 20252B+C Hall of Fame Announces Its Class of 2025 3DirecTV Acquires Dish, Unifying Struggling Satellite Business 4Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?5Freeze Frame: B+C Hall of Fame 2024
Programmatic TV and the Law of Supply and Demand By Randy Cooke, VP of programmatic TV, Spot XChange published 30 June 15
