TV advertising Why TV Tentpole Ad Buys Are Worth It (B+C Guest Blog) Social media, clever creative can help ad buys during big events to build buzz Supply Chain Worries Could Affect TV Advertising Spending: Analyst Michael Nathanson lowers fourth-quarter estimate to -1% Tatari, Clearco Help New Brands Access up to $10 Million for TV Ads Money for media helps young companies grow Latest TV advertising Facebook Tuning Up TV Strategy: Report By Jeff Baumgartner published 1 February 17 Multichannel News Surviving Video Viewing’s Big Shift By Mark Lieberman, CEO, Viamedia published 6 April 20 Multichannel News Programmatic TV and the Law of Supply and Demand By Randy Cooke, VP of programmatic TV, Spot XChange published 30 June 15 Multichannel News TV Ad Spending Falls in May By Jon Lafayette published 17 June 15 Multichannel News 1 2 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Programmatic TV and the Law of Supply and Demand By Randy Cooke, VP of programmatic TV, Spot XChange published 30 June 15