Latest tvb
Television Is Most Important in Influencing Purchase: TVB Study
90% of online shoppers said TV influenced their searches
TVB: TV Was Biggest Influence in Virginia Governor's Race
Survey said seven of 10 said broadcast was tops among TV influencers
TVB Forward: Panels, Impressions and Pay Per Performance Are Top Priorities for Ad Execs
Execs say looking at multiple data sets, including panel information, helps paint clearer viewership picture
ABC Owned Stations Shift to Using Impressions to Sell Ads
Change puts TV and digital on common footing
Democrats Spending 2 to 3 Times More on Cable Ads Than Republicans
Kantar Research also cites campaigns' growing reliance on digital platforms
Emily Barr to Local Broadcasters: ‘We Must All Do Better’
Hold public officials accountable, she tells TVB conference attendees, and diversify station ranks from bottom to top
