Latest TVision
T-Mobile’s TVision Home Cast Into Uncertainty Amid Chief Content Officer’s Departure
By Daniel Frankel last updated
Exit of veteran media exec Lindsay Gardner, coupled with aggressive promotions for third-party SVOD services, lead to questions regarding the long-delayed national rollout of fixed 5G pay TV service
T-Mobile’s Sievert: TVision Is ‘Not a Massive Profit Center’
By Daniel Frankel last updated
CEO throws cold water on wireless company’s vMVPD service just two months after launch
Discovery Is in Dispute With T-Mobile Over TVision
By Jon Lafayette last updated
Discovery CEO David Zaslav said that it is currently in a dispute over how Discovery’s channels are being offered on T-Mobile’s new TVision pay-TV service.
T-Mobile TVision Raises Competitive Concerns for Sling TV, Philo
By Daniel Frankel last updated
The Uncarrier’s new pay TV service matches up against these specific incumbents well in terms price and channel selection, and executives have noticed
How Relevant Is T-Mobile’s TVision? It Didn’t Come Up Once During Thursday’s Q4 Earnings Call
By Daniel Frankel last updated
The wireless giant did say that its 5G customers are using 15% more data vs. 4G LTE subscribers
State Farm, Dexcom Super Bowl Spots Score With Ad Research Firms
By Jon Lafayette published
The day after the Super Bowl is a big day for TV research companies looking to measure the impact and popularity of commercials that aired during the big games.
iSpot Adds Demographics to Cross-Screen Measurement
By Jon Lafayette published
Person-level data measures delivery against ad buying currency in real time
T-Mobile Deploys Quick Fix for Programmer Disputes
By Daniel Frankel published
Catching flak from Discovery, ViacomCBS and other media companies for confining their channels to the down-tier ‘Vibe’ service, wireless carrier stuffs networks into premium 'Live' bundles
TVision Launches Person-Based Advanced Audience Projections
By Jon Lafayette published
TVision, which measures TV commercial engagement, said it has begun projecting audiences at the personal level for advanced advertising players including Oracle Data Cloud, Xandr, VideoAmp and iSpot.
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