Latest tvsquared

Innovid mrc

Innovid Completes $160 Million Acquisition of TVSquared

By Jon Lafayette published

Combined companies offer cross-platform TV measurement and attribution

Broadcasting & Cable
Jo Kinsella

Wonder Women of New York 2022: Jo Kinsella

By Kent Gibbons published

President, TV Squared by Innovid

Multichannel News
Innovid mrc

Innovid Acquires TVSquared in Deal Worth $160 Million

By Jon Lafayette last updated

TVSquared CEO Calum Smeaton stepping down after deal closes

Broadcasting & Cable
Debbie Wogan Jessica Hindlian TVSquared

TVSquared Hires Senior Execs From Amazon and TransUnion

By Jon Lafayette published

TVSquared, the TV ad measurement and attribution company, said it named Debbie Wogan chief revenue officer and Jessica Hindlian as senior VP of identity & partnerships.

Broadcasting & Cable
Election Ad Campaign Spending

TVSquared Working With AdImpact To Measure Political Ad Reach on CTV

By Jon Lafayette last updated

CTV election spending expected to reach $1.5 billion 2022

Broadcasting & Cable
Flashtalking

Flashtalking Working With TVSquared To Gauge Incremental Reach

By Jon Lafayette published

Flashtalking said it is working with TV Squared to measure the incremental reach connected TV delivers beyond linear networks for converged TV ad campaigns.

Broadcasting & Cable
Jamie Lemle, CMO

After a Long Grounding, the Travel Sector’s TV Ads Take Flight Once Again

By Jamie Lemle published

Broadcasting & Cable
TVSquared logo

TVSquared, Blockgraph Provide Attribution for Spectrum Reach

By Jon Lafayette published

Cross-platform TV campaign results analyzed

Broadcasting & Cable
DirecTV

CTV Ad Spending Up 84% in 1st Quarter: TVSquared

By Jon Lafayette last updated

Ad spending on connected TV jumped 84% in the first quarter of 2021 compared to the same quarter a year ago, according to a new report from TVSquared.

Broadcasting & Cable
TVSquared logo

Tegna To Use TVSquared For Cross-Platform Attribution

By Jon Lafayette published

Analytics will help stations measure performance of local data-driven linear and CTV campaigns

Broadcasting & Cable
1 2 3 Archives