Latest tvsquared
TVSquared, Blockgraph Provide Attribution for Spectrum Reach
Cross-platform TV campaign results analyzed
CTV Ad Spending Up 84% in 1st Quarter: TVSquared
Ad spending on connected TV jumped 84% in the first quarter of 2021 compared to the same quarter a year ago, according to a new report from TVSquared.
Tegna To Use TVSquared For Cross-Platform Attribution
Analytics will help stations measure performance of local data-driven linear and CTV campaigns
TVSquared Adds Foursquare Data To Gauge Ad Impact
Foot traffic, store visits get same-day measurement
SpotX Integrates TVSquared To Measure Brand Lift, Sales
TVSquared said its analytics have been on boarded by SpotX, enabling connected TV advertisers to measure brand lift, reach, sale and audience measurement.
TVSquared, Experian Team Up for Advanced TV Campaign Insights
Advertisers promised precise measurement of audience segments
TVSquared Launches Analytics Platform ADvantage XP
System provides cross-channel outcome measurement
