tvsquared Currency vs. Measurement: Understanding & Improving TV Marketing Innovid Reports $7.4 Million Loss in First Quarter Expects $25 million revenue contribution from TVSquared by year end Nielsen Files Patent Infringement Lawsuit Against TVSquared Innovid acquired TVSquared for $160 million to create new measurement standard Latest tvsquared TVSquared, Extreme Reach Join to Gauge VOD, OTT Ad Impact By Jon Lafayette last updated 2 December 19 Attribution simplified for marketers Business Weaving a Programmatic Web By George Winslow (Broadcasting & Cable) published 29 June 15 Multichannel News TVSquared Strikes Deal with NBCUniversal By Mike Farrell published 12 December 19 Multichannel News Ampersand Taps TVSquared for Performance Analytics By Mike Farrell published 21 October 19 Multichannel News TVSquared Raises $3M More By Jeff Baumgartner published 8 August 16 Multichannel News 1 2 3 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
TVSquared, Extreme Reach Join to Gauge VOD, OTT Ad Impact By Jon Lafayette last updated 2 December 19 Attribution simplified for marketers
