Unified ID 2.0 LG Ad Solutions Integrating Trade Desk’s Unified ID 2.0 Brands will be able to use first-party data to target ads Paramount Enables Unified ID 2.0 for Connected TV Ad Sales Advertisers can match first-party data to Paramount’s EyeQ streaming inventory AMC Networks Signs Up For Trade Desk’s Unified ID 2.0 Move makes digital inventory easier to buy programmatically Latest Unified ID 2.0 FuboTV Becomes First Connected TV Company to Join Unified ID 2.0 Advanced Ad Initiative By Daniel Frankel last updated 5 February 21 The open-source identify framework, led by The Trade Desk, aims to maintain targeted advertising on the open internet as third-party cookies go away NextTV NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
FuboTV Becomes First Connected TV Company to Join Unified ID 2.0 Advanced Ad Initiative By Daniel Frankel last updated 5 February 21 The open-source identify framework, led by The Trade Desk, aims to maintain targeted advertising on the open internet as third-party cookies go away
