Latest Upfront 2020

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60% of Advertisers Bought Less in Upfront: Survey

By Jon Lafayette last updated

Advertiser Perceptions finds marketers found flexibility in options to buy more inventory at upfront pricing

Broadcasting & Cable
The Saints play the Raiders during a Monday Night Football game

Networks Declare Victory in Unusual Upfront Market

By Jon Lafayette published

Pricing positive amid pandemic, though volume declines

Multichannel News
James Corden, Jim Nantz, and Tony Romo provide upfront information for ViacomCBS.

Guest Blog: The 2020 Upfronts Raised More Questions Than Answers. That’s Good.

By Jack Bamberger, Amobee published

In the wake of the 2020 upfronts, we should focus on asking the right questions about the future of our industry.

Broadcasting & Cable
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A+E Networks Set for Upfront With Content Ready to Run

By Jon Lafayette published

Multichannel News
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ViacomCBS Upfront Touts Power of Combination

By Jon Lafayette published

Multichannel News
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Disney Sets Virtual Upfront Roadshow for Buyers, Clients

By Jon Lafayette published

Multichannel News
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ViacomCBS Planning Virtual Upfront @Home May 18-19

By Jon Lafayette published

Multichannel News