Latest Upfronts 2022
Disney Closes Out Upfront with $9 Billion in Ad Commitments
Major agency packages include new Disney Plus ad-supported tier
Warner Bros. Discovery Ad Head on Upfronts: ‘We’re Being Patient’
Buyers say newly merged company is holding out for higher prices
In the Upfront, GroupM Is Sticking With Nielsen for Now, but It’s Testing iSpot, Comscore, VideoAmp for the Future
Media buyer’s clients Unilever, Nestle, Ferrero, Dominos, TJX, Mars kicking tires on alternative currencies
The 2022 Upfronts are Underway: Four Topics All Advertisers Should be Talking About
This year, it’s not just about making deals; it’s about finding solutions
The CW Stresses One-Brand Approach at Upfront Event
Stevie Wonder starts things off as wild week concludes
Paramount Upfront Taps '60 Minutes' Correspondents To Talk Up Company
Scott Pelley, Lesley Stahl, Bill Whitaker turn up at Carnegie Hall
