Latest Upfronts 2022

Linda Yaccarino at 2022 NBCUniversal Upfront

Linda Yaccarino Sees NBCU Thriving Whether or Not Market Is Strong

By Jon Lafayette last updated

Peacock courted advertisers as others were chasing Netflix

Broadcasting & Cable
Marianne Gambelli, president of Fox Advertising Sales, during the Fox upfront 2022 presentation on Monday, May 16.

Fox Delivers 'Built for You' Message to Advertisers

By Jon Lafayette published

Event held in new venue

Broadcasting & Cable
Pictured: (l-r) Ana Gasteyer, “American Auto” on NBC; Nicole Byer, “Grand Crew” on NBC; Sarah Hyland, “Pitch Perfect: Bumper in Berlin” on Peacock; Mayan Lopez, “Lopez vs. Lopez” on NBC

NBCU Plays Up Varied Portfolio at Upfront Presentation

By Michael Malone last updated

Jimmy Fallon, Seth Meyers, Pete Davidson, Miley Cyrus take the stage

Broadcasting & Cable
Roku East Coast ad sales exec Kristina Shepard

The TV Upfront Turns 60; It’s Time for a Better TV Ad Experience

By Kristina Shepard published

Traditional TV buying leaves the consumer experience in pieces — limited personalization, frequent waste, lost relevance

Broadcasting & Cable
Christmas Time Is Here, starring Dewshane Williams Rukiya Bernard,

Bill Abbott’s GAC Media Unwraps Holiday Plans in Upfront Pitch

By Jon Lafayette last updated

New specials and a free ad supported streaming channel under the tree for advertisers

Broadcasting & Cable
The stack Sinclair

Upfront 2022: Sinclair Seeks 20% of Cable Budgets For Its Over the Air Channels

By Jon Lafayette last updated

The Stack ratings rise while cable erodes

Broadcasting & Cable
Bob Odenkirk as Jimmy McGill in AMC's 'Better Call Saul'

AMC Networks Bringing Back Bob Odenkirk, ‘Orphan Black’

By Jon Lafayette published

Programmer sticks with favorites with upfront announcements

Broadcasting & Cable
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