Latest Upfronts

Rita Ferro at Disney upfront

Disney’s Rita Ferro Is Banking on Sports, Streaming, Tech (Upfronts)

By Jon Lafayette published

ABC can provide incremental reach for brands

Broadcasting & Cable
Clemson vs. NC State ACC football game on The CW

Nexstar Pitches Sports on The CW, Extra Reach Via Stations (Upfronts)

By Jon Lafayette published

Company recommends Comscore for measurement

Broadcasting & Cable
Colin Jost and Michael Che during 'Weekend Update' on 'Saturday Night Live'

NBCUniversal Will Pitch a Combination of Content, Tech in Upfront

By Jon Lafayette published

50th anniversary of ‘SNL’ has drawn sponsors

Broadcasting & Cable
John Halley Paramount Global

Paramount Pitches Performance of Programming, Ad Tech (Upfronts)

By Jon Lafayette published

Takeover talk is background noise, ad chief John Halley says

Broadcasting & Cable
Becky G at Latin American Music Awards

Singer Becky G To Close Out TelevisaUnivision’s Upfront

By Jon Lafayette published

Network holding dawn-to-dark ‘Casa Cultura’

Broadcasting & Cable
FETV Upfront Presentation

FETV Wants Upfront Buyers Seeking Cable Viewers To Join Its Family

By Jon Lafayette published

Network adding ‘My Three Sons,’ 'Dragnet,' and a streaming version of Family Movie Classics is in the works

Broadcasting & Cable
Rita Ferro, president of advertising sales for The Walt Disney Co., during Disney's 2022 upfront presentation.

27% of Advertisers To Spend More in Upfronts: iSpot Survey

By Jon Lafayette published

Shift of ad dollars to streaming slows

Broadcasting & Cable
Mind Your Business

Scripps Wants Women’s Sports Boom To Boost Ion (Upfront 2024)

By Jon Lafayette published

Company’s networks reach diverse audiences via multicast and FAST

Broadcasting & Cable
AMC's 'Interview with the Vampire'

AMC Counts on Content, Ad Tech To Reverse Ad Slide (Upfront 2024)

By Jon Lafayette published

Audience Plus reaches 91 million homes

Broadcasting & Cable
AMC+

AMC Networks Launching Versions of Its Streamers With Commercials

By Jon Lafayette published

Advertisers will be able to reach viewers via ALLBLK, Shudder, Acorn TV, HiDive, Sundance Now and IFC Films Unlimited

Broadcasting & Cable
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