Latest Upfronts

John Bishop, VP, Business Intelligence

Upfronts Offer TV Networks a Three-Phase Opportunity

By John Bishop last updated

Moment of flux is a good time to reset the seller-customer relationship

Broadcasting & Cable
Jon Steinlauf with Doug Mitchelson at Credit Suisse conference

Warner Bros. Discovery Ad Head on Upfronts: ‘We’re Being Patient’

By Jon Lafayette published

Buyers say newly merged company is holding out for higher prices

Broadcasting & Cable
measuring tape

In the Upfront, GroupM Is Sticking With Nielsen for Now, but It’s Testing iSpot, Comscore, VideoAmp for the Future

By Jon Lafayette last updated

Media buyer’s clients Unilever, Nestle, Ferrero, Dominos, TJX, Mars kicking tires on alternative currencies

Broadcasting & Cable
Mark Pedowitz, chairman and CEO of The CW Network speaks onstage during The CW Network's 2022 Upfront Presentation at New York City Center on May 19, 2022 in New York City.

The CW Stresses One-Brand Approach at Upfront Event

By Michael Malone published

Stevie Wonder starts things off as wild week concludes

Broadcasting & Cable
Bob Chapek during Disney's 2022 Upfront presentation.

Stars Shine Bright at Disney Upfront

By Michael Malone published

ABC, ESPN, Disney Plus, FX, Hulu, others share their stuff

Broadcasting & Cable
Linda Yaccarino at 2022 NBCUniversal Upfront

Linda Yaccarino Sees NBCU Thriving Whether or Not Market Is Strong

By Jon Lafayette last updated

Peacock courted advertisers as others were chasing Netflix

Broadcasting & Cable
Pictured: (l-r) Ana Gasteyer, “American Auto” on NBC; Nicole Byer, “Grand Crew” on NBC; Sarah Hyland, “Pitch Perfect: Bumper in Berlin” on Peacock; Mayan Lopez, “Lopez vs. Lopez” on NBC

NBCU Plays Up Varied Portfolio at Upfront Presentation

By Michael Malone last updated

Jimmy Fallon, Seth Meyers, Pete Davidson, Miley Cyrus take the stage

Broadcasting & Cable
CBS Upfront

Upfronts 2022: TV Market Faces Big Questions as Presentations Start

By Jon Lafayette published

How much will digital get and who will keep score?

Broadcasting & Cable
Jon Steinlauf Discovery Upfront

Upfront: Warner Bros. Discovery Puts Sports in Its Premier Package

By Jon Lafayette last updated

Ad sales chief Jon Steinlauf sees demand for streaming, but 'linear moves products off the shelves'

Broadcasting & Cable
The Five Fox News Media

Fox News Says It Can Help Advertisers Expand Reach

By Jon Lafayette last updated

Big ratings make cable news net a broadcast replacement, says ad-sales head Jeff Collins

Broadcasting & Cable
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