Latest VAB
VAB Launches Measurement Task Force; NBCU Signs On
The VAB, the trade group representing the networks and distributors, said it formed a Measurement Innovation Task Force to speed up innovation in media measurement and ad buying currencies.
Nielsen Asks MRC To Put National Ratings Accreditation on Hiatus
VAB had called for MRC to Suspend Nielsen’s seal of approval following pandemic underreporting
VAB Tells Members Nielsen Isn’t The Only Viewer Data Source
Report highlights iSpot audience information
VAB Asks MRC To Suspend Nielsen Ratings Accreditation
Networks and distributors say measurement company violates ‘minimum standards’
Nielsen Undercounted Viewing, According to Media Rating Council
Changes in panel maintenance led to 2% to 6% lower use of TV by 18-49 year olds
How Nielsen Undercount Revelations Will Affect The Upfront
Data will be used 'collaboratively,' VAB’s Sean Cunningham said
Contradicting Nielsen, Comscore Says TV Use Didn’t Fall in Pandemic
More pressure due on Nielsen from VAB
VAB Sees Increase in Reported Viewing as Nielsen ‘Fixes’ Sample
Total homes using television up sharply since at-home servicing resumed in Nielsen sample home
