Latest VAB

Sean Cunningham

Networks, Distributors Blast Nielsen For COVID Response That Caused Plunge In TV Usage Numbers

By Jon Lafayette last updated

UPDATED WITH NIELSEN RESPONSE: VAB cites 'systematic under-counting' as Nielsen lost 20% of its panelists

Broadcasting & Cable
A family watching TV

Nielsen, Under Fire, Says COVID Viewing Numbers Are Accurate

By Jon Lafayette last updated

Declines caused by consumer behavior, less original content

Broadcasting & Cable
Danielle DeLauro, executive VP

Hungry and Aggressive: How Young Brands Are Transforming TV Advertising

By Danielle DeLauro last updated

Broadcasting & Cable
Effectv

TV Gives Brands Quick Boost But Consistency Key: Study

By Jon Lafayette published

Effectv, VAB see double-digit website visit increases for DTC companies

Broadcasting & Cable
Target's ads featuring the founder of Honey Pot drove sales.

Diversity in TV Ads is Good Business: VAB

By Jon Lafayette last updated

Study finds inclusive campaigns can boost brand metrics, sales

Broadcasting & Cable
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Nielsen Reverses Course on Out-of-Home Viewing

By Jon Lafayette last updated

Under pressure from clients who felt blindsided, Nielsen will include out-of-home viewing in its national ratings, starting in September as originally planned.

Broadcasting & Cable
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VAB Calls on Nielsen to Reverse OOH Delay

By Jon Lafayette last updated

VAB, the trade group representing the biggest TV ad sales organizations, is calling on Nielsen to reverse its plan to delay the integration of out-of-home viewing into its national ratings.

Broadcasting & Cable
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Nielsen Reverses Course on Out-of-Home Viewing

By Jon Lafayette published

Multichannel News
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Study: Ad Buyers Perceive Their Media Habits Same as Average Consumers’

By Jon Lafayette published

Multichannel News
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VAB Veteran Cynthia Perkins-Roberts Dies

By R. Thomas Umstead published

Multichannel News
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