VAB FreeWheel Council, VAB Produce Checklist for Buying Premium Video New definition of premium video proposed Nielsen: VAB Complaints About Measuring Amazon’s ‘Thursday Night Football’ Are ‘Misleading and Inaccurate’ Company plans to use first-party data to improve measurement of streaming VAB Takes on YouTube in Battle Over Whether Content Quality Matters in Measurement Is an impression an impression, or should only premium video count? Latest VAB VAB Offers Way to Compare TV vs. Digital By Jon Lafayette published 26 April 16 Multichannel News Cable, Broadcast Team to Create Video Ad Group By R. Thomas Umstead published 18 May 15 Multichannel News VAB Report: Undecided Voters Most Infuenced by TV By Jon Lafayette published 13 October 16 Multichannel News 1 2 3 4 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
