Latest Viamedia
QTT Gets Third Patent For Linking TV Ad Marketplaces
By Jon Lafayette published
QTT, an ad-tech division of Viamedia, received a third patent for its process of bridging the gap between linear TV and digital advertising.
Viamedia to Supremes: Let Comcast Suit Alone
By John Eggerton last updated
Viamedia has officially asked the Supreme Court not to block a federal appeals court's February 2020 reinstatement of the advertising rep's lawsuit against Comcast.
U.S. Chamber Backs Comcast in Viamedia Suit
By John Eggerton last updated
Said balancing test for 'cutting out middleman' is off base
Viamedia Renews Partnership with Service Electric Cablevision
By Daniel Frankel published
Vendor will continue to sell local advertising for Pennsylvania-based cable operator
Comcast Asks Supreme Court to Rule on Viamedia Case
By Mike Farrell published
Cable operator files writ of certiorari to ask court to end antitrust case
Viamedia Gets Patent for QTT Ad Platform
By Jon Lafayette last updated
Viamedia said it was awarded a patent for its QTT platform, which enables programmatic buying and insertion of linear cable television commercials over distributors’ existing infrastructure.
Viamedia Names Loughran to Grow Digital Ad Sales
By Jon Lafayette last updated
Viamedia said it named Jim Loughran senior VP of digital, effective immediately.
Viamedia Offers Free Spots to End-Racism Campaign
By Jon Lafayette published
Local business, minority leaders, police asked to submit video about working together
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