Latest Viant
Advanced Advertising Summit: Blockchain Could Play ‘Critical’ Role in Ad-Tech
By Mike Farrell last updated
Viant CEO Vanderhook offers advice to ad-tech startups
Dish Enables Real-Time Programmatic Ad Sales with SeaChange, Beachfront
By Jon Lafayette published
Viant is first demand-side platform to use new technology
Viant Integrates iSpot.TV Data Into Adelphic Software
By Jon Lafayette last updated
Deal enables measurement of OTT campaign frequency and outcomes
Viant Launches Ad Campaign Touting Software 'Built for Now'
By Jon Lafayette last updated
Commercials running on business cable networks and CTV
Viant Sees Results Jump as It Tests Non-Cookie ID Program
By Jon Lafayette published
Viant said it is getting big results as it tests its non-cookie systems for targeting consumers with video advertising.
Flashtalking, Viant Team Up To Prevent OTT Ad Fraud
By Jon Lafayette published
Ad tech companies Flashtalking and Viant said they were teaming up to protect clients from buying fraudulent over-the-top and connected TV inventory.
Viant Aims To Prevent Fraud With DoubleVerify Integration
By Jon Lafayette published
Viant Technology said it has integrated DoubleVerify’s Inventory Quality Management system into its Adelphic advertising software.
Viant Stock Jumps 90% After Initial Public Offering
By Jon Lafayette last updated
Viant stock jumped 90% after the programmatic software company made its initial public offering Wednesday.
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