Latest VideoAmp

Danica McKellar

Great American Media Picks VideoAmp As Ad Currency

By Jon Lafayette published

Data better shows value linear networks deliver to sponsors

Broadcasting & Cable
audience measurement

JIC Certifies Comscore, VideoAmp Are Ready to Use For Transactions

By Jon Lafayette published

iSpot maintains conditional certification

Broadcasting & Cable
Peter Bradbury

VideoAmp Will Let Clients Tell How It Measures Up

By Jon Lafayette published

At VAmpFront, data will show adoption of alternative currencies

Broadcasting & Cable
VideoAmp VALID

VideoAmp Launches VALID To Push Advanced Currency Adoption

By Jon Lafayette published

Product includes audience data, identity graph and clean room

Broadcasting & Cable
Ross McCray, Peter Liguori

VideoAmp Lays Off 20% of Staff, Hires Peter Liguori to Replace Founder and CEO Ross McCray

By Jack Reid published

McCray will remain on the board for video measurement startup

NextTV
Hallmark original movie 'The Santa Summit'

Hallmark To Use Nielsen Rival VideoAmp as Ad Currency

By Jon Lafayette published

Big Data used for advanced audiences and demo guarantee

Broadcasting & Cable
The Weather Channel

Weather Channel Does Upfront Ad Deals Using VideoAmp as Currency

By Jon Lafayette published

Parent Allen Media Group made 10-year deal with Nielsen alternative

Broadcasting & Cable
VideoAmp signage at Cannes advertising festival party

Dentsu Uses VideoAmp As Currency in Multi-Network Ad Campaign

By Jon Lafayette published

Paramount, Fox, WBD, A+E, Hallmark, NBCUniversal involved in buy

Broadcasting & Cable
Joint Industry Committee Certification

Nielsen Rivals Comscore, iSpot, VideoAmp Get Conditional Certification as Ad Currency by Joint Industry Committee

By Jon Lafayette published

Full certification to be decided in early 2024

Broadcasting & Cable
VideoAmp signage at a party at Cannes advertising festival

VideoAmp Navigates Mediaocean in Currency Test With Paramount, OMG

By Jon Lafayette published

Legacy buying platform opens door to alternative measurement companies

Broadcasting & Cable
1 2 3 4 5 6 Archives