Latest VideoAmp
Paramount Sees Boost in Results From Campaigns Using VideoAmp Currency
By Jon Lafayette published
Likelihood to convert up 11%
Warner Bros. Discovery To Use VideoAmp for Cross-Screen Ad Buys
By Jon Lafayette published
Media company will adopt multiple currencies by the 2023 upfront
Disney Works With VideoAmp To Measure Cross-Screen Campaigns
By Jon Lafayette published
Clean-room integration lets advertisers know they reached key audiences
VideoAmp Launches Ad Metrics on a Second-by-Second Basis
By Jon Lafayette last updated
BET tests capability during ‘BET Awards’
Tony Fagan Gets Expanded Role After VideoAmp Lays Off 10 in Reorganization
By Jon Lafayette last updated
CTO to head up product, engineering, research & development at TV measurement firm
VideoAmp Data Integrated Into Mediaocean Platform
By Jon Lafayette published
Deal enables VideoAmp to be used as currency in transactions
TelevisaUnivision Makes Deal With VideoAmp To Measure, Target Hispanics
By Jon Lafayette published
Links VideoAmp viewing data with TelevisaUnivision’s household graph
Magnite Enables Alternate Currencies For Programmatic CTV Ad Buyers
By Jon Lafayette published
Comscore, iSpot.TV, Innovid and VideoAmp certified along with Nielsen
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