VideoAmp
Latest VideoAmp
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Paramount Sees Boost in Results From Campaigns Using VideoAmp Currency
By Jon Lafayette published
Likelihood to convert up 11%
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Warner Bros. Discovery To Use VideoAmp for Cross-Screen Ad Buys
By Jon Lafayette published
Media company will adopt multiple currencies by the 2023 upfront
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Disney Works With VideoAmp To Measure Cross-Screen Campaigns
By Jon Lafayette published
Clean-room integration lets advertisers know they reached key audiences
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VideoAmp Launches Ad Metrics on a Second-by-Second Basis
By Jon Lafayette last updated
BET tests capability during ‘BET Awards’
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Tony Fagan Gets Expanded Role After VideoAmp Lays Off 10 in Reorganization
By Jon Lafayette last updated
CTO to head up product, engineering, research & development at TV measurement firm
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VideoAmp Data Integrated Into Mediaocean Platform
By Jon Lafayette published
Deal enables VideoAmp to be used as currency in transactions
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TelevisaUnivision Makes Deal With VideoAmp To Measure, Target Hispanics
By Jon Lafayette published
Links VideoAmp viewing data with TelevisaUnivision’s household graph
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Magnite Enables Alternate Currencies For Programmatic CTV Ad Buyers
By Jon Lafayette published
Comscore, iSpot.TV, Innovid and VideoAmp certified along with Nielsen
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