VideoAmp

VideoAmp Says It Serves as Currency in $1 Billion of Media Deals Measurement company expects to be used to guarantee $1.5 billion in ad buys by year-end

VideoAmp To Integrate Data, Inventory From Snap Into Ad-Planning Tools Collaboration will enable advertisers to reach audiences across linear, streaming and digital platforms

Latest VideoAmp

VideoAmp Acquires Elsy To Make Using Alternate Currencies Easier

By Jon Lafayette published 19 April 22

Platform automates campaign management

Broadcasting & Cable

WarnerMedia Testing New Currencies With Media Buyer IPG Mediabrands

By Jon Lafayette published 7 April 22

Comscore, iSpot, VideoAmp data will go through the ringer

Broadcasting & Cable

VideoAmp Renews Deal Licensing Data From TiVo

By Jon Lafayette published 7 April 22

Viewing information used for planning, measurement and TV ad sales

Broadcasting & Cable

VideoAmp To Integrate Comcast Set-Top Data into Cross-Platform Measurement

By Jon Lafayette last updated 24 February 22

Deal provides more ammunition to a Nielsen competitor

Broadcasting & Cable

Discovery, OMG in Currency Tests with Comscore, VideoAmp

By Jon Lafayette published 23 February 22

Network, buyer eye alternative to Nielsen for upfront

Broadcasting & Cable

WarnerMedia Picks Comscore, iSpot, VideoAmp as Possible Nielsen Alternatives

By Jon Lafayette published 6 January 22

Testing to lead up to potential currencies for use in upfront

Broadcasting & Cable

VideoAmp Names Kelly McMahon Senior VP of Client Success

By Jon Lafayette last updated 23 December 21

Exec had been with SpotX

Broadcasting & Cable

ViacomCBS, Dentsu Using VideoAmp Currency for 1st Quarter Campaigns

By Jon Lafayette published 16 December 21

Inventory optimized to reach advanced audiences, not Nielsen demographics

Broadcasting & Cable

OpenAP’s XPm Providing Cross-Platform Metrics With Multiple Measurement Companies

By Jon Lafayette published 9 December 21

OpenAP, the advanced advertising company, said it launched XPm, which gives advertisers the cross-platform campaign metrics they have been demanding with a choice of measurement companies.

Broadcasting & Cable

ANA Sets Test of Cross-Media Measurement with VideoAmp

By Jon Lafayette last updated 1 November 21

Pilot to be in-market by second quarter of 2022

Broadcasting & Cable

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