Wurl Wurl Study Finds 4% of CTV Viewers Tune Out Each Minute During Ad Breaks Contextual matching can reduce viewer loss Solving Connected TV Viewers’ Content Choice Conundrum (B+C Guest Blog) Why streamers are in fierce competition for content discovery across the CTV ecosystem You Want It All? ‘We Got You’ — 5 Questions With Frequency CEO Blair Harrison Next TV is expanding its coverage of the technologists and technology vendors that make streaming happen. Today’s focus is on Frequency ... and its new partnership with Wurl Latest Wurl Wurl Adds Content Partners for MVPD-Focused OTT Offering By Jeff Baumgartner published 7 December 16 Multichannel News Wurl, IGN Launch Streaming TV Channel By Chris Tribbey published 14 September 16 Multichannel News 1 2 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%