Latest Xandr
AT&T Completes Sale of Xandr Ad Unit to Microsoft
Deal unwinds what remains of telco‘s media business
Xandr To Offer GumGum’s Verity Contextual Targeting Technology
Integration provides brand safety
Xandr Launches Inventory Library To Make Finding CTV Deals Easier
Buyers get access to a premium video catalog
Xandr To Use 605 Exchange as Currency For Data-Driven Linear Buys
Monetize TV and Invest TV platforms will use 605’s Advanced Audiences to transact
AT&T To Sell Xandr Ad-Tech Unit to Microsoft
Microsoft will use ad platform to complement its other ad offerings
AT&T Exploring Sale of Xandr Digital Ad Unit: Report
AT&T is exploring selling of its Xandr digital ad operations, according to a published report.
Xandr Helps Future Today Grow CTV Advertising Revenue 200%
Future Today, a streaming video company with channels including HappyKids, Fawesome and Filmrise, says working with AT&T’s Xandr unit is helping it cash in on the booming connected TV market.
Advertisers Plan More Spending on Data Driven Linear TV: Xandr
53% increase in OTT and CTV budgets
