Latest Xandr
TVision Launches Person-Based Advanced Audience Projections
TVision, which measures TV commercial engagement, said it has begun projecting audiences at the personal level for advanced advertising players including Oracle Data Cloud, Xandr, VideoAmp and iSpot.
Ex-Xandr Head Lesser Named InfoSum Executive Chairman
Data company InfoSum said that Brian Lesser, who resigned as CEO of AT&T’s Xandr advanced advertising unit, will be InfoSum’s new executive chairman.
Xandr Selling WarnerMedia Ads to Political Advertisers
AT&T’s WarnerMedia has set up a system for selling digital advertising inventory programmatic via private marketplaces set up by the company’s Xandr advanced advertising unit.
McDonald Leaves Xandr to Join Media Agency
Kirk McDonald, who has been heading up AT&T’s Xandr advanced advertising unit, has joined the ranks of executives leaving the company.
NewFronts Preview: Tough Times May Be Good for Streaming Media
More viewers expected to lead to shift in ad dollars
Roku, Xandr to Use Kroger Data to Target Ads
Kroger Co., the largest grocer in the U.S., said that data from its consumers will be used to target streaming ads through Roku and addressable ads via AT&T’s Xandr unit.
WarnerMedia Names Former Hulu Exec Richard Tom CTO
He'll report to CEO Kilar, another Hulu alumnus
WarnerMedia, With Xandr, Pitches More Upfront Assets
AT&T unit ready to make broadcast, calendar, scatter deals
