Latest Yahoo!
Study Points To Ways Sponsors Can Gain Attention on Connected TV
Publicis, Yahoo find key differences between platforms
Yahoo Adds DirecTV Set-Top-Box Data To Advertising Platform
Viewing information helps buyers plan and measure campaigns
DirecTV Making Addressable Ad Inventory Available Via Yahoo
Yahoo enables omnichannel programmatic buyers to reach 25 million homes
Pandemic Made TV Viewing a Family Affair, Study Finds
Yahoo and Publicis find that 64% of family are spending more time watching together
Glewed TV Names Yahoo Preferred SSP for CTV, Display
AVOD service adopts Yahoo ConnectID
Philo, Crackle Select Yahoo as Supply Side Ad Platform
Yahoo CTV ad revenue up 141 in 2021
Yahoo and Tubi Expand Buyer Access to CTV Ad Inventory
Yahoo and Fox’s Tubi streaming platform said they expanded their relationship, giving buyers direct access to Tubi inventory and making it easier to buy and plan campaigns using connected TV.
