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Latest YouTube

YouTube Tops Nielsen’s List Of Video Distributors in July
By Jon Lafayette published
Olympics lifts NBCU, politics helps Fox

Paris Olympics Boost TV Viewing In July, Nielsen Says
By Jon Lafayette published
Led by Peacock, streaming’s share grows to 41.4%

Comscore Includes CTV in Measurement of YouTube
By Jon Lafayette published
Capability launched in U.S., with more countries to be added in 2025

YouTube Ad Revenue Up 13% to $8.66 Billion in Q2
By Daniel Frankel published
But the Alphabet division still missed equity analysts’ forecasts

Kids Are Going to YouTube To Stream Shows They Used To Watch on Cable: Precise TV Study
By Jon Lafayette published
Paramount’s ‘Paw Patrol,’ ‘Peppa Pig’ are pretty popular

Nielsen Crowns Disney in New Ranking of Media Distributors
By Jon Lafayette published
YouTube takes the No. 2 slot

YouTube Ad Revenue Spikes 21% to $8.1 Billion in Q1, Smashes Forecasts
By Daniel Frankel published
YouTube had its best growth quarter in more than two years as connected TV viewing explodes

YouTube Now Controls 9.7% of U.S. Television Usage, Nielsen Says
By Daniel Frankel published
Google’s ad-supported video business owned just a 6% market share in March of 2022, according to Nielsen’s latest ‘Gauge’ tracker
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