Latest YouTube

Person watching YouTube on a TV set

Why CTV Is Playing Catch-Up to YouTube in the Ad Game

By Robert Gibbs published

Bite-sized clips, granular targeting and simple buying afford advantages to Alphabet-owned platform

Broadcasting & Cable
YouTube on connected TV

YouTube to MVPDs: Thanks for the Lift

By Stewart Schley published

Pay TV integrations have helped the powerful video service thrive in the living room

Multichannel News
YouTube Brandcast

YouTube Sets Brandcast Event for Upfront Week Through 2026

By Jon Lafayette published

Signs multiyear deal with Geffen Hall in Lincoln Center

Broadcasting & Cable
NFL Sunday Ticket

YouTube Has Its First ‘NFL Sunday Ticket’ Tech Fumble, Subscribers Go Bonkers

By Daniel Frankel published

Buffering and pixelization issues plagued watchers of early-round games Sunday

NextTV
NFL Sunday Ticket

YouTube Has Around 1.5 Million ‘NFL Sunday Ticket’ Subscribers, Will Lose Over $1.2 Billion This Season: Morgan Stanley

By Daniel Frankel published

Bank’s equity research unit forecasts heavy losses on the out-of-market games package through 2029

NextTV
YouTube logo on phone

YouTube Ad Revenue Rebounds 12.5% to $7.95 Billion in Q3

By Daniel Frankel published

YouTube sales increased year over year for the second straight quarter

NextTV
YouTube and Google signs at the Googleplex

The Future of YouTube Advertising: Blending Minds and Machines (Guest Blog)

By John Ruvolo published

Machine learning’s precision doesn’t translate to an understanding of context

Broadcasting & Cable
NFL Sunday Ticket

YouTube's 'NFL Sunday Ticket' ... And the Desperate Drive to Convert Around 6 Million Subscribers

By Daniel Frankel published

Breaking even on the $2 billion rights package will be one long third-down conversion, so YouTube comes out of the tunnel with some aggressive promotional play calling

NextTV
Precise TV Teen Report

Teenagers Turn to YouTube Before TV, Precise TV Finds

By Jon Lafayette published

Teens watch, recall ads

Broadcasting & Cable
Netflix Ad YouTube

Netflix, Apple, Max Among Best Ads, According to YouTube

By Jon Lafayette published

Ad for Telecom Egypt Is No. 2

Broadcasting & Cable
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