Latest Zenith

Cheers Bars Open Ad Spend

Cheers! Alcohol Ad Spending Seen Growing 5.3% as Bars Reopen

By Jon Lafayette last updated

Media Buyer Zenith sees TV’s share suffering hangover as audiences shrink

Broadcasting & Cable
advertising, smart cities, technology

Video Entertainment Ad Spending Stable: Zenith

By Jon Lafayette last updated

Category outperforms COVID-depresses market in 10 worldwide markets

Broadcasting & Cable
A car being filmed

Zenith Forecasts Modest Auto Ad Spending Comeback

By Jon Lafayette last updated

Automakers, a key advertising category, are expected to spend more on media in 2021 and 2022, following a deep 21% decline in 2020, ad agency Zenith forecast.

Broadcasting & Cable
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Rentrak Buys Kantar Media for $98M

By Mike Farrell published

Multichannel News
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Zenith Using Rentrak Data To Plan, Buy Local TV

By Jon Lafayette published

Multichannel News