Latest news

NBCUniversal Stakes Claim To the Future of Advertising (Upfronts)
By Jon Lafayette published
Advertisers see big results from new convergent planning system

Disney’s Rita Ferro Is Banking on Sports, Streaming, Tech (Upfronts)
By Jon Lafayette published
ABC can provide incremental reach for brands

Nexstar Pitches Sports on The CW, Extra Reach Via Stations (Upfronts)
By Jon Lafayette published
Company recommends Comscore for measurement

Amazon Rolling Out Interactive Commercial Formats for Prime Video (Upfronts)
By Jon Lafayette published
Viewers can make purchases with their remote control

Publicis Won’t Use Nielsen’s Big Data as Currency in This Upfront
By Jon Lafayette published
Giant media buyer believes numbers haven’t been stable and there isn’t enough historical data to make projections

NewFront Life Is a Cabaret for LGBTQ+ Network Revry
By Jon Lafayette published
Presentation will celebrate connecting brands with queer culture

FETV Wants Upfront Buyers Seeking Cable Viewers To Join Its Family
By Jon Lafayette published
Network adding ‘My Three Sons,’ 'Dragnet,' and a streaming version of Family Movie Classics is in the works

Scripps Wants Women’s Sports Boom To Boost Ion (Upfront 2024)
By Jon Lafayette published
Company’s networks reach diverse audiences via multicast and FAST
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