Latest news

Sony To Push GET Diginet During Upfront Discussions
By Jon Lafayette published
New series coming to Game Show Network

VideoAmp Will Let Clients Tell How It Measures Up
By Jon Lafayette published
At VAmpFront, data will show adoption of alternative currencies

Tom Hanks Headlines Content at A+E Networks Video Upfront
By Jon Lafayette published
New ‘InterAction’ metric launched to assure advertisers their multiplatform campaigns will perform

FreeWheel Introduces Way To Manage Upfront Buys–Even Programmatic Deals
By Jon Lafayette published
AMC, NBCU, Warner Bros. Discovery sign up for Allocation Module

TelevisaUnivision Plans Dawn-to-Dark Upfront Events
By Jon Lafayette published
Donna Speciale speaks in the morning and a concert will be held at night

Hallmark Plans Upfront ‘Experiences’ For Advertisers, Media Buyers
By Jon Lafayette published
Info on content provided during cocktail parties, dinners and classes

Fox Sets Upfront Event At Manhattan Center May 13
By Jon Lafayette published
Sports, entertainment, news and streaming to be highlighted

Netflix Plans Double-Barreled Upfront Experience for Buyers
By Jon Lafayette published
Immersive event follows an intimate presentation
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