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Paramount Finishes Upfront With Gains in Digital, Programmatic
By Jon Lafayette published
Company abandoned traditional upfront event
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TelevisaUnivision Says It Gained Share In Upfront Market
By Jon Lafayette published
Volume up mid-single digits in an otherwise down market
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NBCUniversal Finishes Upfront With Big Events Making Up for Weak Market
By Jon Lafayette published
Paris Olympics generate $100 million in sales from new advertisers
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Non-Sports Linear Ad Volume Seen Dropping 5% in Upfront
By Jon Lafayette published
Prices are down for first time outside recessions, COVID-19
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Upfronts: YouTube Adopts Non-Skippable 30-Second CTV Commercials
By Jon Lafayette published
At Brandcast NFL and AI take center stage
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Upfronts: Netflix Says It Has Nearly 5 Million Users on Ad Tier
By Jon Lafayette published
Netflix introduces presenting sponsorships and packages of its Top 10 shows
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Warner Bros Discovery Launches WBD Stream Product for Advertisers
By Jon Lafayette published
Sets up Inclusive Solutions unit
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Upfronts: TelevisaUnivision Wants Advertisers to ‘Grow With Us’
By Jon Lafayette published
Network ads Copa America and Super Bowl LVIII
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