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Paramount Finishes Upfront With Gains in Digital, Programmatic
By Jon Lafayette published
Company abandoned traditional upfront event
TelevisaUnivision Says It Gained Share In Upfront Market
By Jon Lafayette published
Volume up mid-single digits in an otherwise down market
NBCUniversal Finishes Upfront With Big Events Making Up for Weak Market
By Jon Lafayette published
Paris Olympics generate $100 million in sales from new advertisers
Non-Sports Linear Ad Volume Seen Dropping 5% in Upfront
By Jon Lafayette published
Prices are down for first time outside recessions, COVID-19
Upfronts: YouTube Adopts Non-Skippable 30-Second CTV Commercials
By Jon Lafayette published
At Brandcast NFL and AI take center stage
Upfronts: Netflix Says It Has Nearly 5 Million Users on Ad Tier
By Jon Lafayette published
Netflix introduces presenting sponsorships and packages of its Top 10 shows
Warner Bros Discovery Launches WBD Stream Product for Advertisers
By Jon Lafayette published
Sets up Inclusive Solutions unit
Upfronts: TelevisaUnivision Wants Advertisers to ‘Grow With Us’
By Jon Lafayette published
Network ads Copa America and Super Bowl LVIII
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