Actors won’t show up to tell jokes that aren’t being written

Additional FAST channels being launched

Streaming service shirts to virtual presentation

Ad sales president Mark Marshall touts scale and precision

‘We’re not going back to the old way of doing things,’ says ad sales head John Halley

TelevisaUnivision aims to use big data, which shows more Spanish-language viewing

Sponsorships will enable more investment and more opportunities

Interactivity is shortening the path from viewing to buying

In a test campaign, total household reach beat a top 5 cable network by 15%

iSpot study finds 30% of those surveyed plan to spend 20% of their budgets on streaming