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Disney Talks Technology and Data With Advertisers
By Jon Lafayette published
Touts single ad server to handle all streaming platforms
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Warner Bros. Discovery Returns To MSG Theater for Upfront
By Jon Lafayette published
Presentation set for May 17
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Disney Sets Upfront Event at Javits Center on May 16
By Jon Lafayette published
Jimmy Kimmel expected to close out presentation
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AMC Networks Plans Upfront Event Following Cost-Cutting
By Jon Lafayette published
Presentation will highlight programming, distribution, advanced advertising
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Netflix Grabs Paramount's Upfront Week Time Slot
By Jon Lafayette published
Media buyers will be invited to Paris Theater on May 17
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Goodbye Carnegie Hall: Another Sign the Broadcast Era Is Ending
By Jon Lafayette published
Streaming, programmatic may mean the upfront party’s over for ad sales
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Warner Bros. Discovery Closes Upfront With $6 Billion in Ad Commitments
By Jon Lafayette last updated
Prices up in the low to mid teens
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Roku Drew Record $1 Billion in Ad Commitments in Upfront
By Jon Lafayette published
25% of upfront deals came with new advertising clients
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