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Donna Speciale at 2021 TelevisaUnivision upfront

TelevisaUnivision Finishes Upfront With Higher Volume

By Jon Lafayette last updated

High single-digit CPM price increases

Broadcasting & Cable
Mark Pedowitz, chairman and CEO of The CW Network speaks onstage during The CW Network's 2022 Upfront Presentation at New York City Center on May 19, 2022 in New York City.

The CW Sees High Single-Digit, Low Double-Digit Price Increases as It Wraps Upfront Deals

By Jon Lafayette last updated

Strong volume for digital

Broadcasting & Cable
Jon Steinlauf with Doug Mitchelson at Credit Suisse conference

Warner Bros. Discovery Ad Head on Upfronts: ‘We’re Being Patient’

By Jon Lafayette published

Buyers say newly merged company is holding out for higher prices

Broadcasting & Cable
Jeff Shell

NBCU ‘Pretty Much Done’ With Upfront, CEO Jeff Shell Says

By Jon Lafayette published

Paramount 80%-90% done, CEO Bob Bakish says

Broadcasting & Cable
measuring tape

In the Upfront, GroupM Is Sticking With Nielsen for Now, but It’s Testing iSpot, Comscore, VideoAmp for the Future

By Jon Lafayette last updated

Media buyer’s clients Unilever, Nestle, Ferrero, Dominos, TJX, Mars kicking tires on alternative currencies

Broadcasting & Cable
Mark Pedowitz, chairman and CEO of The CW Network speaks onstage during The CW Network's 2022 Upfront Presentation at New York City Center on May 19, 2022 in New York City.

The CW Stresses One-Brand Approach at Upfront Event

By Michael Malone published

Stevie Wonder starts things off as wild week concludes

Broadcasting & Cable
'60 Minutes' correspondent Bill Whitaker during Paramount's 2022 upfront presentation.

Paramount Upfront Taps '60 Minutes' Correspondents To Talk Up Company

By Michael Malone published

Scott Pelley, Lesley Stahl, Bill Whitaker turn up at Carnegie Hall

Broadcasting & Cable
Warner Bros. Discovery upfront

Warner Bros. Discovery Touts Content Portfolio Strength at Upfront Presentation

By R. Thomas Umstead last updated

David Zaslav calls company fifth broadcast network as company flouts programming strength

Multichannel News
CNN chief Chris Licht at 2022 WBD upfront

New CNN Head Chris Licht Explains Plans for Network

By Jon Lafayette last updated

New morning show, 'CNN Sunday' in the works

Broadcasting & Cable
Jo Ann Ross ViacomCBS Upfront

Upfronts: The Queen of Broadcast Touts Paramount’s Streaming Assets

By Jon Lafayette last updated

Jo Ann Ross returns to Carnegie Hall with more than CBS

Broadcasting & Cable
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