A+E's Rob Sharenow Says Company Brands On Ratings Hot Streak
A+E Networks' core brands are driving ratings by creating content that is appealing to their respective audiences, according to A+E Networks president of programming Rob Sharenow, who recently sat down with Multichannel News for a video interview.
"We're really leaning into what our viewers want and expect from us, and delivering," he said.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.